In the wave of counter-cyclical growth of Zhejiang foreign trade enterprises, Zhuji Chenhui Import and Export Co., Ltd. has demonstrated its innovative resilience with its small and micro body. This company, founded in 2018, started with the export of embroidery machines and accessories, and gradually expanded to multiple fields such as mechanical parts and hydraulic components, becoming a microcosm of Shaoxing's foreign trade transformation.

Faced with fluctuations in the international market, Chenhui actively embraced digitalization. In 2023, the company completed the change of business scope, added smart equipment sales, and launched the MES quality control module to achieve real-time docking of production data with overseas warehouses. At exhibitions such as the Canton Fair, its home embroidery machines developed for the "Belt and Road" market were favored by Middle Eastern buyers due to their simple operation and high cost performance, driving the growth of orders in Southeast Asia.

Under pressure from the industry, Zhejiang's textile industry broke through through "brand going overseas". Chenhui simultaneously upgraded the service chain and launched a full-cycle solution of "equipment + accessories + technology". The engineering team responded to customized needs within 72 hours, and the customer repurchase rate increased to 92%. Data shows that in the first quarter of 2025, the turnover of the Keqiao textile cluster increased by 10.85% year-on-year, and Chenhui and other companies made significant contributions to innovation.

As a part of the light textile industry chain, Chenhui's breakthrough path reflects the transformation logic of Zhejiang manufacturing: using technology iteration to increase product added value and using service ecology to build competitive barriers. In the future, with the advancement of the Industrial 4.0 strategy, this small and micro enterprise may continue to write a new chapter in foreign trade growth with the new identity of "intelligent manufacturing service provider".